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McCain Foods invests in Canadian agritech company TruLeaf

Published 13 April 2018

McCain Foods has made an undisclosed investment in TruLeaf Sustainable Agriculture, a Canadian agricultural technology company.

TruLeaf has developed proprietary indoor vertical farming technology to grow fresh and nutritious leafy greens of high quality and flavour, in an environmentally sustainable way, 365 days per year.

Since its inception in 2011, the Company has assembled a strong team of leading experts to develop and advance these proprietary growing systems, that can be located anywhere, from the heart of an urban centre to remote communities with harsh climates. TruLeaf currently sells its produce in Atlantic Canada under the GoodLeaf brand, in retail and food service channels.

McCain Foods is actively engaging with entrepreneurs in developing and commercializing agri-food technologies; the strategic investment in TruLeaf is in direct support of McCain Foods’ innovation strategy.

McCain Foods president and CEO Max Koeune said: "McCain has a 60 year track record of advancing agricultural practices to the benefit of crop quality and environmental standards.

“Over this time, we have worked closely with many research institutions, technology partners and of course, our global network of growers.

“We remain committed to this approach and as such are always looking to partner with innovative businesses like TruLeaf to continue to set new standards for environmental care and efficient crop production, through advancing agricultural technology".

TruLeaf Founder and CEO Gregg Curwin said: "We are extremely pleased to be entering this next phase of development and growth with such a strong leading global food company as McCain Foods.

“We believe this partnership will accelerate TruLeaf’s farm build-out, providing high quality, local, fresh produce to more Canadians while also expanding our reach to other countries around the world.

Source: Company Press Release.