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Israel's PPMB to unveil Orri Jaffa at Fruit Logistica

Published 02 February 2018

Israel's Plant Production and Marketing Board (PPMB) is set to launch of Orri Jaffa, an easy peeler mandarin, fully protected using biological controls, to counter the challenge posed by the Mediterranean fruit fly (Medfly).

It will be on show at Fruit Logistica, from February 7-9 at The Cube, in Berlin.

PPMB citrus division head Tal Amit said: "The Jaffa brand of Israeli citrus has always stood for high quality fruit and complete safety.

"Orri Jaffa is now cultivated under the finest green standards as well as being in full control of its supply chain."

Of course, citrus farms already carry a number of natural enemies keeping the pest population at bay and the mission of The Israel Cohen Institute for Biological Control (ICIBC) at PPMB is to ensure that the citrus orchards minimize pest control and use eco-friendly measures.

To ensure that orchards remain sustainable and make the most of the natural enemies of the citrus pests, targeted intervention is required to keep the eco-system in balance. To do this around 11,000 hectares, almost 70% of the orchard, is sprayed with natural, food based baits, luring the Medfly to biological insecticides.

This process meets the environmental criteria of spraying at ultra-low volumes (ULV) as approved by global organic organizations. Around 20% of the orchards are located near urban area or water sources, the method used here involves alternating bait spraying with the use of bait stations.

In around 10% of orchards, an advanced insecticide free control is used, such as the Sterile Insect Technique (SIT). This involves release of factory bred sterile male Medflies who mate with the wild females, causing the population to drop.

Another method involves mating disruption (MD) for moths, which uses synthetic sex pheromones confusing the locality of the targeted species and so reproduction

Medfly can also threaten countries where it is considered a quarantine pest and to combat this, phytosanitary measures are now being used.

Here, the exported citrus fruits undergo an environmentally friendly cold treatment in which the fruit is stored in sub-freezing temperatures for around two to three weeks, to eliminate any chance of introducing living pests to the import country.

PPMB along with ICIBC are today using a reliable monitoring system and accurate Geographical Information System (GIS) which precisely uses pest control only where it is needed.

Amit said: "Since we take full responsibility for this biological pest control, we are able to ensure transparency and more importantly, traceability of the Orri Jaffa supply chain from farm to retailer and so keep it safe.

"We decide how and when, and exactly what method to use each time, for protecting Orri Jaffa from fruit flies.

Source: Company Press Release