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Incredible Foods receives growth investment from Winona Capital

Published 25 January 2017

Texas-based Incredible Foods, a maker of allergen-friendly frozen treats, has received growth investment from Winona Capital.

The investment has been made alongside present investors of Incredible Foods including Boston-based Flagship Pioneering and Polaris Partners. It will be used to fuel its growth nationwide.

The company is focused on creating snacks that are free from the Big 8 common allergens including dairy, wheat / gluten, peanuts, tree nuts, eggs, soy, fish and shellfish.

It offers four flavours including cocoa & vanilla, salted caramel & vanilla, cherry & vanilla and blueberry & vanilla. The flavours are claimed to be non-dairy, all natural, non-GMO frozen treats and contain no artificial flavourings, colors or preservatives.

Winona Capital partner Jason Sowers who will join the Incredible Foods Board of Directors said: "Kevin Murphy and the Incredible Foods team have created unique products in the allergy-friendly space that can be enjoyed by everyone.

“This round of funding will allow the company to continue its success in the grocery channel and accelerate its growth across the country.”

Incredible Foods CEO Kevin Murphy said: "This strategic investment from Winona Capital will enable us to become a leader in the growing allergy-free space.

"What's more, the Winona Capital partnership provides us additional access to a depth of experience in supporting high growth brands."

According to a report by the Wall Stree Journal, Winona Capital plans to invest between $10m to $30m in equity capital in consumer brands including apparel, pets, sports and other sectors.

In October, last year, Winona Capital had sold Petsense to Tractor Supply, a rural lifestyle store chain in the US.