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Green Giant launches new frozen spiralized vegetables range

FBR Staff Writer Published 09 January 2018

Green Giant, the frozen and canned vegetables brand of B&G Foods, has launched a new product range for frozen spiralized vegetables in the US.

The company said Green Giant Veggie Spirals' range can help Americans save a lot of calories if they consume them instead of pasta.

Green Giant  noted that while spiralized vegetables are a great alternative to pasta, they either need extensive preparation time and cleanup or come with short shelf-lives.

The company's new range of frozen spiralized vegetables, which are packaged in a convenient heat and eat container, can be consumed just six minutes after taking them out of the freezer.

Green Giant Veggie Spirals have been launched across select stores at a price of $3.99 and are anticipated to be distributed all over the US in February.

The company's Veggie Spirals range contains 100% vegetables without the addition of any sauces or seasonings.

The range has been introduced in four flavors Zucchini, Carrots, Beets and Butternut Squash with all of them claimed to be gluten-free, Paleo-friendly, and having lesser calories and carbs per serving than traditional pasta.

Green Giant vice president and general manager Jordan Greenberg said: “Green Giant Veggie Spirals are the latest progression in our Veggie Swap-Ins line, and perhaps our most-anticipated innovation to date, as social media has been abuzz about this release for weeks.

“Families are always looking for new ways to simplify their clean eating routines, especially in the New Year, and Green Giant Veggie Spirals is our answer to their call.”

The Green Giant brand was acquired alongside canned vegetables brand Le Sueur by B&G Foods from General Mills for $765m in November 2015.

Image: The new frozen spiralized vegetables range from Green Giant. Photo: courtesy of Green Giant.