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Capri Sun unveils four product lines with no added sugar

Published 18 September 2017

Capri Sun is unveiling four product lines made with all-natural ingredients and no added sugar: new Capri Sun Fruit Refreshers, Capri Sun Organic, Capri Sun 100% Juice and Capri Sun Fruit & Veggie Blends.

These products offer options that fit the needs of every parent – including that of award-winning singer and songwriter John Legend. As a new dad, John is seeking products with all-natural ingredients for his own family, which is why he’s helping Capri Sun get the word out about its new All Natural Ingredient and No Added Sugar* varieties.

In a video released by the brand today, two kids enlist John’s help to get their mom’s attention to tell her about the great news from Capri Sun.

Just when she least expects it during a yoga class, she’s surprised to see John sitting next to her, talking out loud, and asking for things only her kids would demand. In the end, she learns that her kids were telling John exactly what to say, and why John was acting out of character.

The four Capri Sun All Natural Ingredient products contain no artificial colors, flavors or preservatives, and offer the same great taste as the originals:

  • New Capri Sun Fruit Refreshers is a convenient beverage made with a simple blend of all-natural fruit juice and filtered water, offering a taste kids love with ingredients mom wants – and without the high sugar content that she doesn’t. Fruit Refreshers also has 50% less sugar than the average leading fruit juices**.
  • Capri Sun Organic is a certified USDA Organic juice drink from concentrate made with all-natural fruit juice from organic farms, helping parents strike the right balance between what their kids want to drink and what parents feel good about serving.
  • Capri Sun 100% Juice is a refreshing juice drink with all-natural ingredients, offering ¾ cup of fruit juice per pouch in the classic Capri Sun pouch.
  • Capri Sun Fruit & Veggie Blends (previously Super V) has a ½ cup of fruit and veggie juices per pouch, offering kids delicious fruit juice, so even the pickiest of eaters will enjoy it.

"As a mom, I understand the importance of having options when choosing what to serve your kids," said Melanie Huet, Vice President, Capri Sun, The Kraft Heinz Company.

"Many parents are looking for natural ingredients and less sugar in their kids' diets, which is why we're introducing four products made with all-natural ingredients and no added sugar*."

Capri Sun’s All Natural Ingredient and No Sugar Added* varieties are available nationwide now and retail for the following prices per 10 pack of 6 oz. pouches:

  • Capri Sun Organic - $3.99
  • Capri Sun 100% Juice - $2.99
  • Capri Sun Fruit and Veggie Blends - $2.99
  • Capri Sun Fruit Refreshers - $2.49

Source: Company Press Release